Price Fairness Intelligence
See whether consumers believe a price feels fair, expensive or unclear in the moment they see it.
Live decision intelligence
for insurance.
Built from real retention patterns.policy context.switching intent.pricing reactions.consumer signals.
Looma Insights captures how drivers react to pricing, policy fit and switching moments in real time, turning live decision signals into privacy-safe behavioural intelligence for insurers, brokers and partners.
Live Looma Insights feed · past 30 days
The missing layer between quote and churn
Understand behavioural shifts
before they become churn.
Looma combines live consumer decision signals with verified insurance context, showing insurers how pricing sensitivity, uncertainty and switching readiness evolve before those patterns appear in retention data.
Switching Intent Intelligence
Understand when customers become mentally ready to move before they actually churn.
Silent Churn Signals
Identify emerging dissatisfaction before it becomes visible through quote shopping or cancellation behaviour.
Policy Friction Intelligence
Detect where excesses, add-ons and cover structures create hesitation, uncertainty or reduced confidence.
Retention Confidence
Understand when customers feel confident staying, even when cheaper alternatives may exist.
Verified Context Layer
Interpret feedback against real policy history rather than isolated survey answers.
Peer Benchmarking
Compare reactions across similar profiles, regions, vehicles and policy types.
Privacy-Safe Analytics
Use aggregated, tokenised outputs without exposing individual user data.
Useful intelligence,
without exposing personal data.
Looma turns sensitive consumer decision signals into aggregated, privacy-safe intelligence, connecting price reactions, switching intent and policy context without exposing raw personal information or individual-level outputs.
What's held.
- Pricing Reaction
- Policy Context
- Switching Intent
What comes out.
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Stable token. No PII.
The Looma Insights Platform.
A customisable dashboard showing aggregated, pseudonymised market intelligence on consumer sentiment and churn risk.
Ask Looma AI to query data and provide ultra-customised insights.
Ask Looma AI
Which groups of customers are showing churn risk?
Churn risk
% of customers at high risk
8.7%
↑ 12%
vs. previous 30 days
Top churn drivers
By impact
- Price sensitivity38%
- Claims experience27%
- Cover vs. needs18%
- Service friction17%
See the signals behind switching behaviour.
From pricing sensitivity to retention confidence, Looma surfaces emerging decision patterns before they become visible in churn data.
How we handle data.
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Aggregate only.
Individual-level data is never sold or shared. Everything available externally is aggregated.
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Pseudonymised.
No personally identifiable information leaves Looma's systems. Insights are derived from structural patterns, not individual profiles.
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User-consented.
It's foundational. It's fundamental. Aggregated insights are driven by pseudonymised, user consented data.
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Compliant by design.
Built from the ground up around UK GDPR. Our data processing infrastructure retrieves and processes data in a compliant and auditable manner.